What if the biggest growth lever isn’t more ads, but pricing that truly matches the value your best customers receive?

Your pricing should be designed around economics, because profits hinge on delivering real value rather than just pushing products.

Apply the 80/20 lens to pricing: a small slice of customers will generate most revenue, so tailor offers and price points to maximize value for that group.

Begin marketing conversations with economics in mind, map customers from least able to buy to most capable and tempted, and structure packages that make high-value options unmistakably valuable.

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